Insights should be a source of competitive advantage, but in too many organizations, they become an afterthought, and insights team members spend more time responding to ad hoc requests from line managers than conducting forward-looking research and making strategic business recommendations.
If this sounds like your team, it’s time to increase your visibility and impact by building an insights engine. We’re here to walk you through the technology, change management, and insights sharing best practices to get your insights engine up and running.
PART 1: OVERVIEW
According to the Harvard Business Review, a company’s insights engine is embodied in its insights and analytics function. A successful insights engine is a function that doesn’t just field market research requests and supply data, but that distills insights and makes strategic recommendations.
An insights engine requires a combination of the right people, technology, and processes to increase the accessibility and visibility of insights, ultimately empowering stakeholders to make customer-centric decisions.
Because accessibility and visibility are key, one of the top priorities when building an insights engine is to centralize insights so that stakeholders can easily find and leverage them.
-Adam Noar, Director of Market Research, Dexcom