Insights engine cost savings extend farther than you might think. Here are some additional ways an insights engine can help you save and increase the value of your research:
When insights teams become siloed across different lines of business, there’s a risk of duplicating primary research or purchasing secondary research that another group already owns. With an insights engine, team members can search across their organization’s entire research library so that they can see what is already available.
Many insights teams try to make do with a platform like SharePoint because it is what their organization is already using. However, SharePoint and similar status quo platforms aren’t purpose-built for insights management, and they can come with unexpected maintenance costs. Servers, back-ups, third-party add-ons, SQL licenses, and management tools can cost over $100k per year, while maintenance fees can add another $11k per year or more.
A modern insights platform, which allows you to add and update your content and the way it is structured without coding, eliminates many of the costs associated with an internal insights repository. There’s no need to worry about patches, upgrades, maintenance, integration requests, or security breaches.